Hey community! Stef here.

I am writing to you here to tell you that I am sorry.

Let me start with a quick story:

A few years ago, Noelle convinced me to give Beautycounter a try. For those of you who don’t know what Beautycounter is, it’s a cosmetics company that focuses on safer skincare. That’s basically Beautycounter’s slogan: safer skincare for all. It’s supposedly high quality makeup too. This has driven marketers and consumers to it like bees to honey.

I’ve never been one for alternative beauty products. Ever. No fru fru or frills for Stefani. No essential oils, no DIY coconut oil cleanser, no all-natural lipstick. I’ll stick to my Pantene and my Maybelline thank you very much. It’s cheap, it’s convenient, and who cares about using natural stuff when it’s all untested hogwash anyway?

But Noelle said try it, so I tried it.

During the last year or so I’ve learned two things:

  1. Beauty products from anywhere other than the drugstore  don’t have to be hogwash. Beautycounter isn’t about homeopathic woo woo like 99% of other “natural” skincare lines you see (natural minerals is a huge red flag because they can have heavy metals in them!). Beautycounter is about rigorous science. Did you know the European Union bans 1400 chemicals linked to health concerns in beauty products, and the United States 30? Beautycounter bans 1500 in their own facilities, and rigorously tests all of them for safety. That’s…amazing.
  2. Beautycounter products are higher quality than standard beauty products. They’re better than boutique. I know from experience. I had been shelling out big bucks for Yves Saint Laurent foundation and highlighter for years. Guess what? Beautycounter foundation and highlighter are better. I like them tons more. More radiance, more dewey softness, more easy application, the products last longer (I easily get four months out of each BC foundation!).

So, I’ve started using Beautycounter voraciously, but I’ve never really told any of you about my real passion or love for it. And I did a really bad job at doing it when I did on occasion try. I even hired a couple people to help me talk about it. These were all massive fails.

So I sucked at this. I did a massive disservice to you. I provided you with bad content, something I swore I’d never do.

And here’s the confession part:

I was so bad at it all because I was ashamed.

I’m a professional philosopher. I study the meaning of life for a living. I work on death and dying and loss and alienation and meaninglessness and whether or not humans have free will. To spend time talking publicly about a beauty company – the idea made my skin crawl, tbh. And I really didn’t like the idea of just joining this mob of people raving about a beauty company.

So, I need to take a moment to tell you I’m sorry.

I’m sorry.

I made a big mistake. Or rather, I made a bunch of small mistakes rolled into one is a huge mistake that makes me feel really stupid and sorry.

I realised what was so wrong about all of this about two weeks ago.

While building our new website, I started thinking really deeply about what it means to be empowered.

Empowerment, I concluded, is about knowledge. It’s about knowing what’s going on in the world and choosing to respond to it in the way that’s best for you. It’s about having the tools you need to enhance and use your own power.

I realised this: I was letting my shame and insecurity hold me back from empowering other women.

Empowering other women is one of my favourite things to do! Ack!

The kind of knowledge I wasn’t sharing with you matters.

I already mentioned in this post that the US only bans 30 chemicals compared to the EU’s 1400 and BC’s 1500. Did you know the US hasn’t updated beauty regulation laws since 1938?

Did you know that less than 25% of beauty products marketed to women of colour are rated as safe by the environmental working group? (?!?!?!?!?!!!!!!!!)

Did you know that the beauty industry is a huge source of greenhouse gas emissions and water pollution??!?!?!

This knowledge matters!

My absolute favourite thing about Beautycounter and #1 reason I use it (well, and also it’s the best skincare products I’ve ever found) is that

***Beautycounter is 1) committed to fighting injustices for women of colour and is 2) committed to real environmental advocacy.***

Since its inception, Beautycounter has made products for women of all skin colours and types.


In 2018, Beautycounter offset 3628 metric tons of CO2, equal to 100% of its emissions.

In 2018, Beautycounter purchased 1284 Water Restorative Certificates to offset 120% of their water usage.

In 2018, Beautycounter began switching to glass bottles, which are more environmentally friendly than plastic.

In 2019, Beautycounter issued a statement to its consultants telling them to get ready: they’re working on a system for returning used bottles to the company so they can re-use them!

So, I want you to know that I believe in this company. I adore this company. It is a company oriented around transforming the world through high quality service and transparency.

I might not ever go to a Beautycounter retreat or take a Beautycounter vacation or host a Beautycounter party, but I love this company.

I want to empower you with the knowledge I have gained through learning about its skincare science and the beauty industry. I have spent many, several hours reading product catalogues, diving into ingredient lists, and experimenting on myself. Beauty is a  complex science, and I–like I have been doing for many years now in different topics–got down to the business of figuring it all out, so you don’t have t .

I want to share my excitement, confidence, and empowerment with you.

I want to earn your trust back.

I want to kick off an era of sharing awesome and consistent advice for you about skincare, now that I know more than ever before.

I don’t mean just with Beautycounter – I mean with hormonal acne, with gut health, and with nutrients and nourishment.

So by way of an apology and to kick things off (again) I am doing a Beautycounter giveaway. 

And, yes, heads up, it involves purchasing Beautycounter products. Many of you do this already. And for those of you who don’t – yes, I am encouraging you to give it a try. They have free, no hassle returns, so why not? I want to involve Beautycounter in my apology because this apology is all about how bad I’ve been at representing this truly revolutionary and admirable brand to you.

Here’s the deal:

If you go to the Beautycounter website through this link and purchase literally any product, I will send you a sample pack of one of Beautycounter’s world-rocking, award-winning skincare lines of your choosing:

Countertime (focused on anti-aging and skin quality throughout adulthood – I have this whole regimen)

Countermatch (focused on sensitive skin and dry skin and kicking ass all day long; it’s also great for anti-aging because of its intense anti-oxidant power)

or Countercontrol (focused on oily skin only)

In addition to giving you a sample pack of one of these three outstanding skincare lines,

if you spend more than $150, I will send you a completely free charcoal cleansing bar, a $26 dollar value, and literally not just the safest but the highest quality cleanser I have yet experienced.

How to enter the giveaway?

  1. BY midnight EST 24 OCTOBER 2019, Go to this link (as only links that say ‘stefaniruper’ in them give me the ability to track purchases and advise you personally): http://beautycounter.com/stefaniruper.
  2. Order a Beautycounter product. >>>>>>>>>> I highly recommend checking out the flawless in five which is a $150 purchase of a $187 value (I get the whole thing about once every six months, and I am set), and Beautycounter also sends you a free gift with it. Since I am giving you a free charcoal bar if you spend over $150, you get two free gifts this way. If your budget is smaller, check out the glow-getters trio (a $112 value for $89) which has the famous overnight resurfacing peel in it that my mother absolutely swears by (and which makes for AMAZING HOLIDAY GIFTS). No matter what you purchase, I do so much recommend trying one of the products that is designed for your skin, as that’s where Beautycounter shines so magnificently above the rest. Please get @ me if you have any questions about the products or what’s best for you.
  3. Remember that if you spend more than $150, before tax and shipping, you get a free charcoal cleansing bar, a $26 value. (So if you get a flawless in five you get two free gifts, one from me and one from beautycounter.)
  4. Bear in mind that if you sign up for Band of Beauty, which is is simply a customer loyalty program, like Amazon Prime, also, you pay $29 annually, and in return you get 10% back in product credit on every order and free shipping on orders over $100, and a free gift from BC with this purchase – making that three free gifts with this purchase.
  5. Remember that Beautycounter has a no questions asked return policy if you don’t like what you’ve received!!!
  6. Go to this Google form to give me your shipping information and tell me which free things you want!

If you have ANY QUESTIONS AT ALL, please send me an email at healthtoempower.com, or shoot us a DM on instagram!


Finally, given how radically I sucked last time around, I also want to give you very specific information about my relationship with Beautycounter and what I will and will not do, going forward. This is my pledge to you after messing up so royally last time around.

I will NOT:

-Pretend that beauty products are important for being a powerful or beautiful woman

-Try to convince you you need beauty products of any sort to be happy or pretty

-Try to convince you you need a toner (or etc) if you don’t

-Be upset if you are unintererested in any of this (for the record, the most sustainable beauty products are no beauty products)

-Expect you to purchase things or want you to purchase things if it’s against your best interest

-Prioritise making sales over your wellbeing and empowerment

I will:

-Tell you about the science of your skin

-Tell you about cool stuff and deals when they come around

-Share my experiences of using certain products

-Learn everything I can and use my expertise and the expertise of others to the best of my ability to help you

-Be happy to answer your questions and get samples in your hands

-Teach you about the environmental and social impact of beauty products

-Focus on using Beautycounter as a partner in helping me solve your heath and skincare problems, not as a way to make money

I am here to share and to inform, and I want you to do what is best for you, always.

My job is to help you do that.





1) Enter the giveaway!! 2) get on my skincare email list and 3) watch out on insta and the blog for all kinds of empowering information and resources, including but not limited to innovations made by this awesome company.


Note - some links above may contain affiliate links. You don't pay more, but we get a small cut to help keep this organization running. It's tough to balance ethics with the need to stay alive. Thank you for your patience and understanding!

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